Brand identity
Wild Girl visual identity
A full identity for a young art-led brand: mark, business cards, paper bags and stickers, around the line “wherever art is, i am”.
The mark is built from one geometric unit rotated around itself, which gives the sense of movement and freedom the brand stands for.
An orange-to-yellow gradient carries across every piece: sticker, card and bag. It was chosen because it holds up equally on a retail shelf and in a social feed.
Deliverables: the logo in its variants, a two-sided business card with QR code, paper bags in two sizes, and round stickers.
