Marketing strategy
Healthy sweets store launch plan
A full go-to-market plan for an online healthy sweets project: audience definition, advertising plan and packaging.
We started by drawing the audience tightly: age band and interests (diabetes, dieting, lactose intolerance, gluten sensitivity) — a product this specialised fails if it targets everyone.
The advertising plan runs on micro-influencers: fewer names, but audiences that actually match the product message, at a lower cost per conversion than broad campaigns.
Deliverables: a full strategy deck covering targeting, the reach plan, and the packaging and flavour direction.
